Louis (the American way) or Louie (the French way)? Despite being called Louie (Loo-EE) Armstrong for his entire life, it was discovered that Louis Armstrong preferred the American pronunciation of his name! Growing up in New Orleans, Louis interacted with a lot of African American Creoles who he felt thought they were better than he was because of their light skin. A lot of them claimed their French ancestry heavily despite receiving the same treatment as darker skinned African Americans. Thus, Louis Armstrong preferred Louis over Louie because in his words, he wasn't no goddamn Frenchman, he was Black. He was born black and was going to die black!